We’re entering a new era of food — one where origin matters more than ever.
In the past decade, the rise of fast shipping, ghost kitchens, and white-labeled products created a disconnect between what we eat and who’s behind it. But that trend is starting to shift.
People want to know:
Who’s growing their ingredients?
What kind of soil are they coming from?
And — maybe most importantly — what values are baked into the process?
This growing demand is giving rise to a new generation of land-based brands — farms, homesteads, and small producers building everything from the ground up.
These aren’t factory-scale giants or private-label shells.
They’re families. Small teams. People reclaiming land with purpose.
And over time, we believe they’ll play a major role in reshaping the food landscape — one plot at a time.
We’re one of them.
And while our journey is just getting started, we’re excited to share what we’re learning along the way.
📍Let’s stay connected.
📬 Drop a message if you’re in this space — farming, foodservice, retail, or just someone who cares where their food comes from.
🔁 Know someone who’d appreciate this? Feel free to pass it along.
